• Consumer segmentation tool for public health insights

    Posted on January 30, 2011 by in health behaviors, health technology

    A recent article in BMC Public Health reports insights about smoker demographics using an Experian consumer segmentation tool.

    I peer-reviewed an article for the journal BMC Public Health that showed traditional measures of socioeconomic status (SES) may underplay social disparities in smoking prevalence. Not surprisingly, the authors found that increasing smoking prevalence was correlated with increasing deprivation. The consumer segmentation tool linked smoking to non-traditional SES factors such as access to a car, single-parent vs. married households and TV viewing behavior.

    This study is a good example of linking the increasing amounts of collected consumer data with health data to gain insights about the health behaviors of individuals.

Leave a Reply

Your email address will not be published.